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Bestseller

  • SLOWCoherent breathing
  • The exercise, freeTry before you buy

For performance

  • STEADYBox breathing
  • The exercise, freeTry before you buy

Wear at lights-out

  • NIGHT4-7-8 breathing
  • The exercise, freeTry before you buy

The acute one

  • RESETPhysiological sigh
  • The exercise, freeTry before you buy

Bundles and help

  • The Full SetAll four shapes, save $24
  • Day and NightSLOW plus NIGHT, save $10
  • Which shape are you?Two minute quiz
Everything here is free.

The patch is a reminder to do exercises you can do for nothing. We would rather you tried them first.

Browse the library
Not sure it is for you?

Read what we do not claim before you spend anything.

The evidence page
Practise

Breathing

  • Coherent BreathingResonance breathing
  • Box BreathingSquare breathing
  • 4-7-8 BreathingThe relaxing breath
  • The Physiological SighDouble inhale
  • Extended ExhaleTwo to one breathing
  • Diaphragmatic BreathingBelly breathing
See all 10 breathing exercises

Meditation

  • Body ScanProgressive awareness
  • Loving KindnessMetta
  • NotingLabelling
  • Breath FocusAnapanasati
  • Open AwarenessChoiceless awareness
  • Walking MeditationKinhin
See all 9 meditations

Psychology

  • 5-4-3-2-1 GroundingFive senses grounding
  • Thought RecordThought diary
  • Spot the DistortionThinking traps
  • Worry TimeScheduled worry
  • The Worry TreeWorry decision tree
  • TIPPTemperature
See all 15 exercises
New here? Start with coherent breathing.

Six breaths a minute, no holds, nothing to remember. It is the most studied pace in the literature and the one everything else is measured against.

Try it now
Tools

Breathing and timing

  • The Breathing PacerA configurable pacer
  • Meditation TimerA plain timer with a soft synthesised bell at the start, the end and optional intervals
  • Resonant Pace FinderWork through five breathing paces, a minute each, and rate which felt easiest

Sleep

  • Sleep CalculatorEnter when you need to be up and get suggested bedtimes based on ninety minute sleep cycles, plus the time you should stop drinking caffeine
  • Caffeine Half Life CalculatorEnter what you drank and when
  • Wind Down BuilderPick from a list of evidence informed wind down steps and get a printable sequence with times, working backwards from your bedtime
  • Noise MachineWhite, pink and brown noise generated in your browser

Track and decide

  • Which Shape Are YouSix questions about the moments you actually want help with, and an honest recommendation at the end, including the possibility that you do not need a patch at all
  • Practice TrackerA simple grid to mark the days you practised
  • Panic First AidA guided sequence for a panic surge, one step at a time, in large text
See all 10 tools
Sleep

Long reads for sleep

  • The Night Ferry13 minute read
  • The Lighthouse Keeper's Inventory12 minute read
  • The Wool Shop13 minute read
See all 5 sleep stories

More stories

  • The Cartographer of Small Rivers14 minute read
  • The Greenhouse at Four in the Morning13 minute read

Sleep tools

  • Sleep CalculatorWork back from your alarm
  • Caffeine CalculatorUncomfortable maths
  • Wind Down BuilderBuild a routine
  • Noise MachineBrown, pink and white
Learn

Understand it

  • How it worksThe full mechanism
  • The evidenceIncluding the null results
  • What we never sayOur claims policy

Practical

  • Tips and tricks30 short ones
  • The whole libraryEverything in one list
  • FAQ21 straight answers

About us

  • Our storyWhy we sell the instruction
  • For cliniciansPractitioner programme
  • ContactTalk to a person
For clinicians
  1. Home
  2. Legal
  3. Terms of Sale and Use

Terms of Sale and Use

How ordering works, what you are agreeing to, and what we are responsible for.

Last updated: 18 August 2026

This is a working draft, not legal advice.

It describes how this site actually behaves today and is a sound starting point, but it has not been reviewed by a lawyer and the company details are still placeholders. Have it checked against the law where you trade before you take a single order.

On this page

  1. These terms
  2. How ordering works
  3. Prices and payment
  4. Subscriptions
  5. Using the free library
  6. Intellectual property
  7. Health
  8. Liability
  9. Your statutory rights
  10. Governing law

These terms

These terms govern your use of this website and any order you place with [REGISTERED COMPANY NAME] ("we", "us"). By using the site you accept them. If you do not, please do not use the site.

How ordering works

There is no card checkout on this site. You build a bag, send it to us as a WhatsApp message, and a person replies with a secure payment link.

  • Your message is an offer to buy, not a completed contract.
  • The contract forms when we confirm your order and take payment.
  • We may decline an order, for example if an item is out of stock or a price was listed in error. If we have already taken payment we refund it in full.

Prices and payment

Prices are shown in US dollars and include no taxes or duties unless stated. Shipping is free over $45 and $4.95 below that.

You are responsible for any import duty or local tax on international orders. We do not store your card details at any point; payment is handled by our payment provider.

Subscriptions

Subscription items renew monthly at the subscription price shown until you cancel. To pause or cancel, send us the word "pause" or "cancel" on WhatsApp. That is the entire process, and it takes effect before your next billing date provided you send it at least 48 hours ahead.

Using the free library

The exercises, tools and stories on this site are free to use personally. You may not scrape, republish or resell the content, or present it as your own. Clinicians and teachers are welcome to point clients at it, and to print pages for use in a session.

Intellectual property

The text, design, code, photography and the KEEL name and marks are ours or licensed to us. Nothing on this site transfers any right in them to you.

Health

This is important enough to have its own page. Nothing on this site is medical advice, and our products are not medical devices. Please read the Health Disclaimer in full.

Liability

Nothing in these terms limits liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be limited.

Subject to that, we are not liable for indirect or consequential loss, and our total liability for any order is limited to the amount you paid for it.

The site is provided as is. We do not warrant that it will be uninterrupted or error free.

Your statutory rights

If you are a consumer you have legal rights that these terms do not affect, including rights about goods that are faulty or not as described. Our returns policy sits on top of those rights, not instead of them.

Governing law

These terms are governed by the law of [COUNTRY / STATE OF INCORPORATION] and disputes go to [COURTS OF THAT JURISDICTION], without affecting any right you have to bring proceedings where you live.

Questions about this policy?

Email hello@keelpatches.com or message us on WhatsApp and a person will answer.

Ask on WhatsApp

One email a month. Sometimes fewer.

New exercises, what the research actually said that month, and nothing designed to make you anxious enough to buy something.

Thanks, check your inbox for a confirmation.

Unsubscribe in one click. We never sell your address. See our Privacy Policy.

KEEL

A shape to breathe by. Drug-free patches whose raised texture guides a breathing exercise. Nothing more, and nothing less.

Chat with us

Shop

  • SLOW Coherent breathing
  • STEADY Box breathing
  • NIGHT 4-7-8 breathing
  • RESET Physiological sigh
  • Bundles and sets
  • Which shape are you?
  • Review your bag

Practise

  • The whole library
  • Breathing exercises
  • Meditations
  • Psychology exercises
  • Free tools
  • Sleep stories
  • Tips and tricks

Learn

  • How it works
  • The evidence
  • What we don't claim
  • Our story
  • For clinicians
  • Editorial policy
  • FAQ

Support

  • Contact us
  • WhatsApp support
  • Shipping and delivery
  • Returns and refunds
  • Subscriptions
  • Product safety
  • Make a complaint

Legal

  • Privacy Policy
  • Cookie Policy
  • Your data rights
  • Terms of Sale
  • Acceptable Use
  • Health Disclaimer
  • All policies
  • Free shipping over $45Dispatched within one working day
  • 30-day returnsOpened or not, half-used is fine
  • No drugs, no ingredientsNothing is absorbed through the skin
  • US, Canada and UKMessage us for anywhere else

What we are careful to say: KEEL patches contain no drugs, vitamins, herbs or active ingredients of any kind, and nothing is absorbed through the skin. They are not intended to diagnose, treat, cure or prevent any disease or condition. A KEEL patch is a tactile guide for a breathing exercise. The breathing is what has been studied, and every paper we rely on is listed on our evidence page, including the ones that found no effect. If you are dealing with a health condition, please talk to a qualified clinician. Read the full health disclaimer.

© 2026 KEEL. All rights reserved.
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